There are only a few websites, blogs and shops out there without any Facebook thumbs, Google plus, tweet buttons, Google Maps and other third party widgets that makes a website “social”.
But the dark side of the moon: Every third party widget slows down the website speed. And since Google made site speed a major ranking factor, site speed has to be considered.
Site speed improves conversion
Even more important for e-commerce websites is the conversion rate. Due to recent reports from experts the Facebook like button takes 1.34 seconds to load. Some reports tell that improving site speed can increase conversion rate between 1% and 16%. That means the other way round, social widgets can kill up to 16% of your conversion rate.
Trying to make everything social is just not the way to cover blindfolded concepts. Social interaction must follow a story – and set to the right points the interaction rate of a widget is much more higher. If your interaction rate is close to zero, just rethink the position AND story behind the widget, or just cut it off.
57% of online consumers will abandon a site after waiting 3 seconds for a page to load
80% of these people will not return
half of these people will go on to tell others about their negative experience. Joshua Bixby on unbounce.com
Users who experience a
2 s site slowdown make almost 2% fewer queries, click 3.75% less often, and report being significantly less satisfied with their overall experience. Eric Schurman (Microsoft), Jake Brutlag (Google)