The New York Times Customer Insights Group recently published a document about their new media reseach “The Psychology of Sharing“.

The study questioned 2500 medium and heavy sharers about why they pass information along.

The results are not quite surprising.

“I try to share only information that will reinforce the image I’d like to present: thoughtful,reasoned, kind, interested and passionate about certain things.”

I enjoy getting comments that I sent great information and that my friends will forward it to their friends because it’s so helpful. It makes me feel valuable.

I forwarded an article about Proposition B to Everyone in my union. I wanted them to learn about the issue and rally against it.