mehr über Michael Fritz

Piwik 1.10 Review »

A lot of corporate managers tend to go for the safe bet. That’s why a lot of products with good sales department dominated IT the markets of the 2000-2010. But web tracking and analytics is not such a market since goolge presented us the best web analytics tool ever made. Google Analytics. Piwik aims to ...read more >
Written by: Michael Fritz on 19. February 2013 @ 18:16 - Category: Online Marketing

SEO and SERPS optimization with Microformats – the semantic web »

Rich snippets are HTML structures that have a common format (Microformat) and can be scanned by search engines. A year ago, Google published a video about Google Recipes and demonstrated the power of a full semantic web: Around Oktober 2012 Google announced a testing tool for a lot of other entities of information: Applications Authors ...read more >
Written by: Michael Fritz on 29. November 2012 @ 11:30 - Category: APIs,Online Marketing,Semantic Web,SEO,Social Commerce,Viral Marketing

The desirability in Marketing »

According to Robert Cialdini those 6 core methods are being used to generate desirability for marketing products. Reciprocation: Give away something for free and the subject will feel the urge to return something as a compensation Scarcity: If a product has a limited availability, it is more desirable. Commitment: If your subject commits to A, ...read more >
Written by: Michael Fritz on 29. August 2012 @ 12:05 - Category: Methoden,Online Marketing

Online Checkout – In Real Life »

Let’s make this experience better.read more >
Written by: Michael Fritz on 10. November 2011 @ 16:55 - Category: Conversion Rate Optimization

Usability Checklist »

from UXmag: People Don’t Want to Work or Think More Than They Have To The system doesn’t require more user work than needed. They system shows the information in little bits (progressive disclosure). Examples are shown (additionally to descriptions). The objects on the screen have right affordances; clickable things look clickable. The system doesn’t provide ...read more >
Written by: Michael Fritz on 24. October 2011 @ 10:46 - Category: Methoden,Usability

A Premium Google Analytics »

Google is anouncing a premium program for Google Analytics. Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions Service and support – experts to guide customized installation, and dedicated account management on ...read more >
Written by: Michael Fritz on 12. October 2011 @ 08:25 - Category: Uncategorized

Logo Copy ‘n Paste Widget »

Recently I needed a WordPress logo for a presentation. I went to wordpress.com and right-clicked on the logo in order to just copy it. It is regardless to say that the PNG with a web resolution of 180×200 pixels doesn’t looks perfect on a wall projection. But I’m just too lazy to google “wordpress logo”. ...read more >
Written by: Michael Fritz on 27. September 2011 @ 10:00 - Category: Information Architecture,Usability

The Psychology of Sharing »

The New York Times Customer Insights Group recently published a document about their new media reseach “The Psychology of Sharing“. The study questioned 2500 medium and heavy sharers about why they pass information along. The results are not quite surprising. “I try to share only information that will reinforce the image I’d like to present: ...read more >
Written by: Michael Fritz on 18. July 2011 @ 06:46 - Category: Online Marketing,Social Commerce,Viral Marketing

Add2home: Improve mobile experience »

Recently a very nice and charming info box appeared on my iPad. It just came to my mind, what a nice improvement of a mobile experience this is. The name of the code snippet is Add2Home. The script displays custom messages for iPad and iPhones in multiple languages. You can edit the popup text in ...read more >
Written by: Michael Fritz on 11. July 2011 @ 13:29 - Category: Mobile,Usability

Successfull Mobile Grocery Commerce »

It’s amazing what Tesco did in South Korea. They introduced the QR Code to a wide audience by providing a life-changing service for all commuting citizens.read more >
Written by: Michael Fritz on @ 06:47 - Category: Mobile,Social Commerce